Laundry shouldn't be.
Give a firm squeeze into dispenser or washer until liquid stops -- the EasyDose cap measures for you! Life is complicated.SVG's compact 23oz bottle gives you the same 66-load convenience you expect, but uses 60% less plastic, 50% less water, and is 75% lighter than the 100 oz bottle. With Seventh Generation's new EasyDose Ultra Concentrated Liquid Laundry Detergent, you get the right amount of liquid every time.