It provides long-lasting sensitivity relief and removes surface stains to help keep teeth whiter and brighter (with regular brushing vs.
243% w/w Non- Medicinal Ingredients: Aqua, Aroma, Blue 1, Cellulose Gum, Glycerin, Hydrated Silica, PEG-12, Poloxamer 407, PVM/MA Copolymer, Sodium Hydroxide, Sodium Lauryl Sulfate, Sodium Phosphate Tribasic Dodecahydrate, Sodium Saccharin, Sorbitol, Titanium Dioxide, Xanthan Gum. Non-whitening toothpaste).Features: Sensitive teeth toothpaste that provides 24/7 sensitivity protection (with twice-daily brushing) Contains Fluoride for cavity protectionMedicinal Ingredients: Potassium Nitrate 5.