It safely removes 6X more surface stains* and also helps prevent new stains from forming, so your teeth stay whiter longer.
ordinary, non whitening toothpaste after 2 weeks of continued use ""Ingredients:Aqua, Aroma, Blue 1, Carbon, Cellulose Gum, Cocamidopropyl Betaine, Glycerin, Hydrated Silica, PEG-12, Pentasodium Triphosphate, Red 40, Sodium Hydroxide, Sodium Lauryl Sulfate, Sodium Saccharin, Sorbitol, Tetrapotassium Pyrophosphate, Titanium Dioxide, Xanthan Gum.